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Public relations : strategies and tactics
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techn…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292056586
- Collation
- 624 pages : color illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Public relations : strategies and tactics
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues…
- Edition
- 6th ed
- ISBN/ISSN
- 9780321055552
- Collation
- xxiv, 584 p. : ill. (some col.) ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Broadcast news: writing, reporting, and producing
Broadcast News Writing, Reporting, and Producing presents a solid foundation for any student learning how to become a broadcast journalist in today's world of convergent journalism. The broadcast industry continues to morph as newer and more advanced content platforms are hatched and developed, and broadcast journalists must understand how to writer, report, and produce for multiple platforms s…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780240811833
- Collation
- xviii, 322 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 808.066607 WHI b
Basic photography
When I bought this book I was fully aware that the latest edition (8th) was available to ship immediately while this previous 7th edition will still be ordered. Yet, I stuck to this older 7th edition as I wanted a book that was written solely by Michael Langford before he died. The 8th edition is a collaborative work based on his previous editions and written by several authors. What I like mos…
- Edition
- 7th ed.
- ISBN/ISSN
- 9780240515922
- Collation
- 1 online resource (xvi, 343 pages) : illustrations
- Series Title
- -
- Call Number
- 771 LAN b
Sight, sound, motion : applied media aesthetics
Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The Sixth Edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements--light and color, space, t…
- Edition
- 6th Ed
- ISBN/ISSN
- 9780495802969
- Collation
- xxx, 422 pages,: illustrations ; 29 cm.
- Series Title
- Wadsworth series in broadcast and production
- Call Number
- 778.5 ZET s
Corporate social responsibility: a very short introduction
Corporate social responsibility has been defined as "the responsibility of enterprises for their impacts on society." Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and examines how it has come of age in recent years. Illustrating the sorts o…
- Edition
- -
- ISBN/ISSN
- 9780199671816
- Collation
- xvi, 154 pages : illustrations ; 18 cm.
- Series Title
- Very short introductions
- Call Number
- 658.408 MOO c
CSR 2.0 : transforming corporate sustainability and responsibility
The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR …
- Edition
- -
- ISBN/ISSN
- 9783642408731
- Collation
- 1 online resource (xi, 89 pages) : illustrations
- Series Title
- -
- Call Number
- 658.408 VIS c
Merayakan ibu bangsa
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021289426
- Collation
- 119 hlm.: ilus.; 17 cm
- Series Title
- -
- Call Number
- 306.8743 Mer
Sejarah sensor film di Indonesia 1916-2011
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 378 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 363.3109598 IND s
Information systems today : managing in the digital world
For the introductory or undergraduate information systems course required of all business majors across a variety of schools, colleges, and universities. This text is focused on What business students need to know about MIS. Contemporary, well written, and student-focused, this text provides the essentials of information systems that every business student needs to know. It has a variety of uni…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292098067
- Collation
- 570 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.4038011 VAL i
Successful project management
Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams — from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges…
- Edition
- 7th ed.
- ISBN/ISSN
- 9781337095471
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 132336227
- Collation
- xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Transnational management : text, cases, and readings in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- -
- ISBN/ISSN
- 9780256141382
- Collation
- x, 880 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 658.049 Bar t
Practical cinematography
Filmmaking is an art, but, like so many art forms, there are basic underlying tools and techniques and a body theoretical knowledge that must be understood and mastered before artistic expression can flourish. This book is an invaluable resource for all aspiring DoPs. Practical Cinematography can be dipped into for quick reference - perhaps to answer a specific question or deal with practical p…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780240519623
- Collation
- viii, 205 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 777 WHE p
Etika Periklanan
Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
- Edition
- -
- ISBN/ISSN
- 9786029924343
- Collation
- 393 p.: ill. 23 cm
- Series Title
- -
- Call Number
- 659.1 Wij e
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
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