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Found 2 from your keywords: author="Setiawan, Iwan"
cover
Marketing 7.0 : a guide for thinking marketers in the age of AI
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Kotler, Philip.Kartajaya, HermawanSetiawan, Iwan

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augme…

Edition
-
ISBN/ISSN
9781394329861
Collation
v, 234 Seiten : Illustrationen, Diagramme
Series Title
-
Call Number
658.8 Kot m
cover
Marketing 4.0: Moving from Traditional to Digital
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Kotler, PhilipKartajaya, HermawanSetiawan, Iwan

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …

Edition
-
ISBN/ISSN
9781119341208
Collation
xix, 184 pages ; 24 cm
Series Title
-
Call Number
658.8 KOT m