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Found 1 from your keywords: author="Opresnik, Marc Oliver"
Marketing an Introduction : Global Edition 15th Ed.
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15 Ed
- ISBN/ISSN
- 9781292433103
- Collation
- 701 p. : Ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 ARM m
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