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More Guerrilla Marketing Research: Asking the Right People, the Right Questio…
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
- Edition
- -
- ISBN/ISSN
- 9780749455477
- Collation
- xviii, 349 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.83 Kad m
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