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Found 1 from your keywords: author="Duncan, Tom"
cover
Principles of Advertising & IMC
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Duncan, Tom

"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advert…

Edition
2nd Ed
ISBN/ISSN
9780071274623
Collation
xxvii, 774 p. : col. ill. ; 29 cm
Series Title
-
Call Number
658.827 Dun p