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Found 4 from your keywords: subject="Periklanan"
cover
Then We Set His Hair on Fire
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Phil Dusenberry

In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO create…

Edition
-
ISBN/ISSN
9781591840824
Collation
290hlm; 20 cm.
Series Title
-
Call Number
155.2 PHI t
cover
Iklan Era Media Baru
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Fahmi Anwar

Perkembangan teknologi digital telah mengubah wajah periklanan dari sekadar penyampaian pesan menjadi ruang dialog antara merek dan khalayak. Buku Iklan Era Media Baru membahas bagaimana komunikasi pemasaran, media sosial, dan teori pemaknaan khalayak membentuk cara baru dalam memahami pesan iklan. Melalui pendekatan konseptual dan contoh nyata, buku ini menyoroti bagaimana audiens kini berpera…

Edition
-
ISBN/ISSN
978-634-218-269-7
Collation
xii + 159 ; ilus : 23 cm
Series Title
-
Call Number
659.1042 FAH i
cover
How to Plan Advertising
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Cooper, Allan

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is in…

Edition
2nd.ed
ISBN/ISSN
9780826457400
Collation
xvii, 201 p ; indeks ; 24 cm
Series Title
-
Call Number
659.111 Coo h
cover
Kreatif Film Iklan Layanan Masyarakat Era Digital
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Latief, RusmanUtud, Yusiatie

Dunia komunikasi dan teknologi informasi semakin pesat perkembangannya sejak munculnya teknologi digital dan internet yang semakin lama semakin canggih. Perkembangan ini menimbulkan berbagai tantangan dan peluang, tak terkecuali di bidang industri film. Salah satu potensi yang menjanjikan dalam hal ini adalah pada bidang iklan layanan masyarakat melalui medium audio-visual atau film. Buku ini …

Edition
Cet. 1
ISBN/ISSN
9786233844819
Collation
xx, 234 hal. ; 23 cm.
Series Title
-
Call Number
659.1 LAT k