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Found 1 from your keywords: subject="Oral communication"
cover
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…
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Rand, Paul M.

WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…

Edition
-
ISBN/ISSN
9780071816212
Collation
xxi, 229 p : ill ; 24 cm
Series Title
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Call Number
658.872 Ran h