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The new market leaders: who's winning and how in the battle for customers
Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…
- Edition
- -
- ISBN/ISSN
- 9780743204651
- Collation
- vii, 262 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.812 WIE n
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