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Found 1 from your keywords: subject="Internet in public re...
cover
Winning PR in the Wired World: Powerful Communications Strategies for the Noi…
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Middleberg, Don

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…

Edition
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ISBN/ISSN
9780071363424
Collation
xiii, 233 p. : ill. ; 24 cm
Series Title
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Call Number
659.2 Mid w