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Found 1 from your keywords: subject="Hoogwaardige technolo...
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Inside the tornado : marketing strategies from Silicon Valley's cutting edge
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Moore, Geoffrey A

Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.

Edition
-
ISBN/ISSN
0887307655
Collation
HarperBusiness
Series Title
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Call Number
620.006 88 Moo i