Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
There is a strong workplace activity orientation (hands-on) emphasis in this business communications textbook, to help students connect what they learn to what they do or will do on the job. The fourth edition features new end-of-unit case studies, revised exercises and problems, and service-learning exercises
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better po…
Abstrak Belum Tersedia
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Abstrak Belum Tersedia
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Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia