Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 4 from your keywords: subject="Communication in orga...
cover
Corporate communication 7th.ed
Comment Share
Argenti, Paul A

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…

Edition
7th. ed
ISBN/ISSN
9789814636193
Collation
xxii, 312 pages ; 23 cm
Series Title
-
Call Number
658.45 Arg c
cover
Corporate communication
Comment Share
Argenti, Paul A.

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Edition
6th ed
ISBN/ISSN
9780071326155
Collation
xx, 307 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.45 Arg c
cover
Komunikasi Korporat
Comment Share
Argenti, Paul A.

Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…

Edition
5th Ed
ISBN/ISSN
9786028555111
Collation
xxii, 350 [B:4, I:6] p. : ill. ; 26 cm
Series Title
-
Call Number
658.45 Arg k
cover
Reputation Management: The Key to Successful Public Relations and Corporate C…
Comment Share
Doorley, JohnGarcia, Helio FredOsborn, Julie M.

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…

Edition
-
ISBN/ISSN
9780415974714
Collation
xxiv, 432 p. : ill. ; 27 cm
Series Title
-
Call Number
659.2 Doo r