The most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit …
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia