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Found 2 from your keywords: subject="Branding (Pemasaran)"
cover
Pemasaran Blak-Blakan
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Robert Grede

Pemasaran blak-blakan (naked marketing) adalah strategi yang menyampaikan pesan secara jujur, apa adanya, dan tanpa basa-basi tentang kelebihan maupun kekurangan produk. Di era digital saat ini, pendekatan anti-marketing ini sangat efektif untuk membangun kepercayaan konsumen karena terasa otentik

Edition
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ISBN/ISSN
-
Collation
289hlm; 21cm.
Series Title
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Call Number
658.8 ROB p
cover
Then We Set His Hair on Fire
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Phil Dusenberry

In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO create…

Edition
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ISBN/ISSN
9781591840824
Collation
290hlm; 20 cm.
Series Title
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Call Number
155.2 PHI t