This is PR: the realities of public relations

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…

Operations management in the supply chain: decisions and cases

Edition

8th.ed

ISBN/ISSN

9781260368109

Collation

1 online resource

Series Title

-

Call Number

658.5 SCH o

Design of concrete structures

For almost a century, Design of Concrete Structures has been the authoritative source for the behavior of reinforced concrete structures and design approaches in accordance with the ACI 318 Building Code. The 2019 ACI Building Code contains over 150 technical changes. These changes address higher strength reinforcement, revisions to flexural design, shear capacity, and development of reinforcem…

Corporate communication 7th.ed

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…

Statistics for Managers using Microsoft Excel 7th.Ed

For undergraduate Business Statistics courses. This global edition has been edited to include enhancements making it more relevant to students outside the United States, analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical concepts in the context of the…

A First Look at Communication Theory 11th. ed.

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the b…

A First Look At Communication Theory 8th.Ed

The most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

A first look at communication theory 10th Ed

The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit …

Introduction to Materials Science For Engineers

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It …

Mechanics of Materials : SI Edition. 11th Ed.

Mechanics of Materials excels in providing a clear and thorough presentation of the theory and application of mechanics of materials principles. Drawing upon his decades of classroom experience and his knowledge of how students learn, Professor Hibbeler provides highly visual, methodical applications to help you conceptualize and master difficult concepts. A variety of problem types stress real…

Principles of Marketing 19 Ed.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…

Pengantar Ilmu Komunikasi

Secara umum komunikasi dilakukan dua orang atau lebih dan proses pemindahan pesannya pun juga dapat dilakukan dengan menggunakan cara berkomunikasi yang biasa dilakukan oleh seseorang secara verbal, baik melalui lisan atau tulisan maupun bahasa nonverbal. Komunikasi verbal merupakan bentuk komunikasi yang disampaikan komunikator kepada komunikan dengan cara tertulis atau secara lisan.

Metodologi Penelitian : Langkah Mudah Menulis Skripsi dan Tesis

Buku metodologi penelitian dapat dijadikan rujukan bagi mahasiswa untuk memilih objek penelitian, variabel yang akan digunakan, dan metode yang akan digunakan untuk penyelesaian akhir penelitian mereka. Buku ini menjelaskan mengenai teori medolologi penelitian dari beberapa buku yang dijadikan rujukan penulis. Sumber tulisan sangat jelas, semua daftar Pustaka yang digunakan dapat dipertanggungj…

Pengantar Strategi Kreatif Advertising Era Digital

Saat ini berbagai cara dilakukan oleh para pengiklan untuk meraih perhatian masyarakat. Dari menyebar pamflet di area terbuka, penempatan billboard serta berbagai media luar ruang lainnya, hingga penggunaan digital media. Namun tetap saja masyarakat secara sadar me-reject informasi yang hadir tersebut. Termasuk kita pun sering mencari tombol close pada iklan pop-up di halaman website berita yan…

Teori Komunikasi

Setiap bab dalam buku ini membahas teori komunikasi secara komprehensif di mana teori-teori komunikasi tersebut menggambarkan berbagai perspektif dari sudut pandang pemikiran para ahli komunikasi yang dapat diaplikasikan pada penelitian komunuikasi mengenai peristiwa-peristiwa komunikasi yang terjadi dalam realitas komunikasi. Buku ini dapat dibaca utamanya oleh para mahasiswa yang mengambil st…

Cuma Rindu

Siapakah Eril? Keistimewaan apa yang dia miliki sehingga jasadnya harum dan kepulangannya menyedot perhatian masyarakat yang begitu banyak dari dalam dan luar negeri? Menjadi headline di berbagai media, dengan jutaan ungkapan belasungkawa dan karya berbentuk lagu, puisi, lukisan, benda seni, karangan bunga, hingga tak terhitung pasang mata yang menyaksikan melalui televisi atau berbondong-bo…

Transformasi Dalam Studi Hubungan Internasional : Aktor, Isu dan Metodologi

Awal abad XXI menyaksikan perubahan besar dalam arena Hubungan Internasional. Penemuan-penemuan baru dalam bidang komunikasi dan transportasi telah memfasilitasi pergerakan manusia dari satu wilayah ke wilayah lain. Batas-batas teritorial negara menjadi kabur dengan meningkatnya penggunaan fasilitas internet yang kini telah tersedia hingga ke wilayah-wilayah pelosok negara. Terorisme, pemana…

Helping Students Learn : Resources, Tools, and Activities for College Educators

Research has shown that more and more college students struggle with not only academic coursework, but also identifying how to be a student and learner at a higher education institution. While many students are still able to succeed, colleges and universities are finding that orientation sessions, study skill workshops and study tips and strategies integrated into coursework in all disciplines …

1001 Virus Cinta Keluarga

Dengan mendeteksi virus-virus sosial do sekeliling kita melalui pendekatan displin ilmu komunikasi, penulis berhasil menuangkannya dalam esai-esai yang menyentuh. Ia menggunakan bahasa seorang ibu yang komunikatif, sederhana, kadang "mencubit", dan jenaka. -- Rhenald Kasali - Pakar Manajemen, Penulis, Insiator Rumah Perubahan

Teori komunikasi antarpribadi

Buku ini mencoba merangkum berbagai sumber referensi utama (textbooks) asing, sehingga para mahasiswa di Indonesia bisa memahami mendapatkan gambaran atau wawasan yang kurang lebih menyeluruh mengenai apa yang dinamakankomunikasi antarpribadi itu, yang relevan dengan masyarakat Indonesia dalam perspektif kultural, sosiologis, dan psikologis. Menyajikan, antara lain: definisi komunikasi antarpri…