Economics 13th.ed

For two-semester principles of economics courses. An intuitive and grounded approach to economics Get students to think like economists using the latest policy and data while incorporating global issues. Economics, 13th Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. The text emphasizes real-world applicati…

Financial markets and institutions 10th.ed

The tenth edition of Financial Markets and Institutions is a practical introduction to the workings of today's financial markets and institutions. Moving beyond the descriptions and definitions provided by other textbooks in the field, Financial Markets and Institutions encourages students to understand the connection between the theoretical concepts and their real-world applications. By enhanc…

Financial Markets and Institutions 9th. Ed.

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. Best-selling authors Frederic S. Mishkin and Stanley G. Eakins use core principles to introduce students to topics, then examine these models with real-world scenarios. Empirical applications of themes help students develop essential critical-thinking and problem-solvin…

Organizational Communication: Approaches and Processes 6th Ed

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, International Edition presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.

Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi, dan Kebijakan Publik …

Abstrak Belum Tersedia

This is PR: the realities of public relations

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…

Operations management in the supply chain: decisions and cases

Edition

8th.ed

ISBN/ISSN

9781260368109

Collation

1 online resource

Series Title

-

Call Number

658.5 SCH o

Design of concrete structures

For almost a century, Design of Concrete Structures has been the authoritative source for the behavior of reinforced concrete structures and design approaches in accordance with the ACI 318 Building Code. The 2019 ACI Building Code contains over 150 technical changes. These changes address higher strength reinforcement, revisions to flexural design, shear capacity, and development of reinforcem…

Corporate communication 7th.ed

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…

Statistics for Managers using Microsoft Excel 7th.Ed

For undergraduate Business Statistics courses. This global edition has been edited to include enhancements making it more relevant to students outside the United States, analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical concepts in the context of the…

A First Look at Communication Theory 11th. ed.

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the b…

A First Look At Communication Theory 8th.Ed

The most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

A first look at communication theory 10th Ed

The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit …

Introduction to Materials Science For Engineers

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It …

Mechanics of Materials : SI Edition. 11th Ed.

Mechanics of Materials excels in providing a clear and thorough presentation of the theory and application of mechanics of materials principles. Drawing upon his decades of classroom experience and his knowledge of how students learn, Professor Hibbeler provides highly visual, methodical applications to help you conceptualize and master difficult concepts. A variety of problem types stress real…

Principles of Marketing 19 Ed.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…

Pengantar Ilmu Komunikasi

Secara umum komunikasi dilakukan dua orang atau lebih dan proses pemindahan pesannya pun juga dapat dilakukan dengan menggunakan cara berkomunikasi yang biasa dilakukan oleh seseorang secara verbal, baik melalui lisan atau tulisan maupun bahasa nonverbal. Komunikasi verbal merupakan bentuk komunikasi yang disampaikan komunikator kepada komunikan dengan cara tertulis atau secara lisan.

Metodologi Penelitian : Langkah Mudah Menulis Skripsi dan Tesis

Buku metodologi penelitian dapat dijadikan rujukan bagi mahasiswa untuk memilih objek penelitian, variabel yang akan digunakan, dan metode yang akan digunakan untuk penyelesaian akhir penelitian mereka. Buku ini menjelaskan mengenai teori medolologi penelitian dari beberapa buku yang dijadikan rujukan penulis. Sumber tulisan sangat jelas, semua daftar Pustaka yang digunakan dapat dipertanggungj…

Pengantar Strategi Kreatif Advertising Era Digital

Saat ini berbagai cara dilakukan oleh para pengiklan untuk meraih perhatian masyarakat. Dari menyebar pamflet di area terbuka, penempatan billboard serta berbagai media luar ruang lainnya, hingga penggunaan digital media. Namun tetap saja masyarakat secara sadar me-reject informasi yang hadir tersebut. Termasuk kita pun sering mencari tombol close pada iklan pop-up di halaman website berita yan…

Teori Komunikasi

Setiap bab dalam buku ini membahas teori komunikasi secara komprehensif di mana teori-teori komunikasi tersebut menggambarkan berbagai perspektif dari sudut pandang pemikiran para ahli komunikasi yang dapat diaplikasikan pada penelitian komunuikasi mengenai peristiwa-peristiwa komunikasi yang terjadi dalam realitas komunikasi. Buku ini dapat dibaca utamanya oleh para mahasiswa yang mengambil st…