Why isn t everyone creative? Why doesn t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts.…
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For 2-semester principles of economics courses. An intuitive and grounded approach to economics Economics gets students to think like economists byincorporating the latest policy, data and dis…
Economics is a highly successful textbook, which is known and respected world-wide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-colour artwork. This fifth edition brings the subject powerfully to life in the 21st century and accurately reflects and encompasses the constantly shifting eco…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
Get students to think like an Economist using the latest policy and data while incorporating global issues. Economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Economics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity…
For two-semester principles of economics courses. An intuitive and grounded approach to economics Get students to think like economists using the latest policy and data while incorporating global issues. Economics, 13th Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. The text emphasizes real-world applicati…
The tenth edition of Financial Markets and Institutions is a practical introduction to the workings of today's financial markets and institutions. Moving beyond the descriptions and definitions provided by other textbooks in the field, Financial Markets and Institutions encourages students to understand the connection between the theoretical concepts and their real-world applications. By enhanc…
Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. Best-selling authors Frederic S. Mishkin and Stanley G. Eakins use core principles to introduce students to topics, then examine these models with real-world scenarios. Empirical applications of themes help students develop essential critical-thinking and problem-solvin…
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, International Edition presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.
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This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…
For almost a century, Design of Concrete Structures has been the authoritative source for the behavior of reinforced concrete structures and design approaches in accordance with the ACI 318 Building Code. The 2019 ACI Building Code contains over 150 technical changes. These changes address higher strength reinforcement, revisions to flexural design, shear capacity, and development of reinforcem…
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…
For undergraduate Business Statistics courses. This global edition has been edited to include enhancements making it more relevant to students outside the United States, analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical concepts in the context of the…
The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the b…
The most widely-used textbook for the communication theory course, "A First Look at Communication Theory" analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
The tenth edition of A First Look at Communication Theory justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit …
For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It …
Mechanics of Materials excels in providing a clear and thorough presentation of the theory and application of mechanics of materials principles. Drawing upon his decades of classroom experience and his knowledge of how students learn, Professor Hibbeler provides highly visual, methodical applications to help you conceptualize and master difficult concepts. A variety of problem types stress real…