Theorizing crisis communication

We were gratified and somewhat surprised at the success of the first edition of Theorizing Crisis Communication. Although we believed a summary of crisis theory was important, we also assumed that crisis communication remained a relatively specialized area of communication research. The success of the first edition demonstrated that crisis communication is recognized as a critical area of pract…

Corporate communication: a guide to theory and practice

This latest edition has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose

Ongoing crisis communication: planning, managing, and responding

Crises occur every day: a viral outbreak threatens public health, a corporation lays off thousands of workers, an oil spill threatens an ecosystem. Such crisis can be devastating, resulting in tragic and sometimes fatal outcomes for individuals, organizations, the organizations' stakeholders, and even entire industries. Author W. Timothy Coombs explains how crisis management can prevent or redu…

Disaster management di negeri rawan bencana : sebuah pendekatan strategic man…

Bagi negara kita yang rawan bencana, kesadaran terhadap kerawanan ini serta bagaimana menghadapinya perlu terus ditumbuhkan agar menjadi kesadaran bersama di seluruh lapisan masyarakat. Inilah yang menjadi misi dari buku ini: meningkatkan kesadaran terhadap bencana dan bagaimana cara menghadapinya. Manajemen bencana tidak dapat dipandang sebagai sebuah upaya yang berdiri sendiri, tetapi haru…

Brand is Like a Donut

Brand is Like a Donut adalah kumpulan artikel dan pemikiran praktis dari Irvan permana sebagai brand consultant yang bertujuan untuk memberikan edukasi tentang brand dan branding dalam bahasan yang lebih sederhana, mudah dipraktikkan tetapi tetap berisi agar semakin banyak orang yang mengerti bagaimana mempraktikkan brand dan branding secara benar agar bisa menghasilkan sebuah brand yang profit…

Manajemen proyek yang sukses dalam sepekan

Edition

-

ISBN/ISSN

9798295935

Collation

122 p. : ill. ; 21 cm.

Series Title

-

Call Number

658.404 BRO m

Manajemen Inovasi Usaha Kecil Dan Usaha Rintisan

The greatest inventions and advances in technology or business generally come in negative periods because there is greater necessity for creative thinking and radical solutions that break with the past. (Penemuan-penemuan dan pencapaian-pencapaian terhebat dalam teknologi dan bisnis biasanya berasal dari periode-periode negatif karena ada kebutuhan yang besar untuk pemikiran kreatif dan solusi-…

Perspektif Manajemen Perpustakaan Modern Di Era Abad 21

Di era Abad 21 organisasi termasuk Perpustakaan tidak bisa lagi menutup diri atas keterbukaan informasi dan manajemen yang ada. Perpustakaan harus dapat memberikan kepuasaan terhadap masyarakat melalui teknologi dan industri komunikasi. Ketika lembaga menutup diri atas keterbukaan informasi dan sulitnya menerima dari luar, bukan tidak mungkin suatu organisasi atau lembaga akan ditinggalkan pele…

Rowman & Littlefield Handbook of Media Management and Business

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspi…

Statistics For Managers Using Microsoft Excel

Statistics for Managers Using Microsoft® Excel® is considered the gold standard in learning Microsoft Excel for business statistics. Guided by the authors’ diverse teaching experiences and by ASA’s Guidelines for Assessment and Instruction (GAISE), the 9th Edition continues to innovate and improve how the course is taught. It presents statistics in the context of specific business fields …

SQL server 2005 bible

Use this comprehensive tutorial and reference to increase productivity and write stored procedures using the language with which you're most familiar. The revised content covers new features such as XML integration, Web services, the .NET Common Language Runtime (CLR), and security updates, making this book a must for any developer or database administrator transitioning to the new version of S…

Information Systems Essentials

Abstrak Belum Tersedia

Marketing Management

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…

Managing innovation: integrating technological, market and organizational change

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while …

Human resource management: people, data, and analytics

Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they can be used to inform and support decisions about people in an organization. Features tied to SHRM competencies and data exercises give readers hands-on oppo…

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

Teaching with cases: a practical guide

Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. "Teaching with Cases"…

Brand activation : implementing the real drivers of sales and profit

Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…

Future telecommunications : information applications, services & infrastructure

"This is the book the American telecommunications industry has been waiting for. In the face of a $4 trillion national debt and serious overseas competition, the need for a plan of action that restores the dominance of U.S. telecommunications - and strategically moves it forward with future products and services - has never been greater." "In this one expert resource, you'll get the priceless w…

Management

With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in acti…