Strategic corporate communication in the digital age

Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners

Komunikasi organisasi

Komunikasi organisasi adalah bidang studi yang memiliki sejarah, tren, dan metodologi penelitian yang unik. Ketika memilih buku teks komunikasi organisasi yang baik, hal yang harus dipertimbangkan adalah menemukan buku yang kuat secara teori, terkini (up-to-date), dan relevan bagi para pembelajar, dan buku ini dipastikan mampu memenuhi kebutuhan itu dengan sejumlah alasan. Pertama, buku ini mem…

Manners Matter : No Matter What

Edition

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ISBN/ISSN

9786020711171

Collation

208 hlm.: ilus.; 19 cm.

Series Title

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Call Number

173 ARG m

Seni Mempengaruhi Orang Lain : Ilmu dan Trknik Menaklukan Hati Orang Lain

Buku ini meretasnya secara komprehensif untuk Anda. Melalui buku ini, Anda dapat mempelajari prinsip-prinsip dasar yang bisa membantu Anda mempersiapkan diri menjadi pribadi yang berintegritas dan mempunyai aura kuat untuk menebarkan pesona bagi orang lain—membujuk dan menaklukkan orang lain. Di dalamnya, Anda bisa menemukan cara-cara membentuk kepribadian yang berkualitas, membongkar …

Paradigma dan Model Penelitian Komunikasi

Model adalah visualisasi berupa grafik atau diagram tentang realita baik proses maupun struktur (di dalamnya juga terdapat teori dan formula) yang disederhanakan agar mudah dipahami dengan menonjolkan unsur atau elemen yang dianggap penting. Model juga bisa jadi skema teori agar aplikasikan untuk diuji atau diturunkan menjadi proposisi. Jadi, model bisa berupa visualisasi dari proses, struktur,…

On Becoming A Customer-Centric Company

Edition

-

ISBN/ISSN

9799849128

Collation

xii, 282 hlm.

Series Title

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Call Number

658.812 MAD a

Let's Get Real or Let's Not Play - Helping clients succeed

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they fo…

Marketing Communications : fame, influencers and agility 9th. ed

Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…

Marketing communications 4 Ed.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. In this edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis…

Sustainability Communication Across Asia : Fundamental Principles, Digital St…

Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digi…

Future telecommunications : information applications, services & infrastructure

"This is the book the American telecommunications industry has been waiting for. In the face of a $4 trillion national debt and serious overseas competition, the need for a plan of action that restores the dominance of U.S. telecommunications - and strategically moves it forward with future products and services - has never been greater." "In this one expert resource, you'll get the priceless w…

Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public …

Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.

Corporate communication: a guide to theory & practice

Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship

Marketing Communications: A European Perspective

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Business communication today

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …

Introduction to advertising and promotion : an integrated marketing communica…

Abstrak Belum Tersedia

Pengantar semiotika: tanda-tanda dalam kebudayaan kontemporer

Dalam kehidupan sehari-hari, kita biasa mencari tahu makna-makna dari simbol dan status, membicarakan `kesan-kesan`, membaca buku atau majalah yang mengulas tentang `bahasa tubuh`. Kegiatan-kegiatan itu menunjukkan bahwa pada dasarnya kita terbiasa menjadi praktisi semiotika, sekalipun kita mungkin tidak memahami hal-hal teknis di bidang semiotika. Kita mempraktekkan semiotika pada tataran yang…

Semiotika komunikasi aplikasi praktis bagi penelitian dan skripsi komunikasi

Kata Semiotika Komunikasi kadang masih terdengar asing bagi masyarakat juga dikalangan mahasiswa llmu Kamuikasi, tak sedikit yang sudah melirik dan mulai mencoba-coba menggunakan semiotika sebagai alat ‘bedah' penelitian rnereka. Semiotika adalah ilmu tentang makna dibalik tanda-tanda. Keunikan manusia dibanding ciptaan Tuhan yang lain adalah kernarnpuannya dalam merangkai kata dan berbahasa …

Ongoing crisis communication : planning, managing, and responding

Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the enti…