The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR …
Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams — from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges…
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads' for anybody seriously interested in the role of management within the firm. Originally published in 1959, The Theory of the Growth of the Firm has illuminated and inspired thinking in strategy, entrep…
"Regional economists, economic geographers and regional scientists will welcome this comprehensive new volume. It will also be a useful reference for policymakers and planners involved in industrial and regional economic development."--Jacket.
The search for the key to economic growth has proved elusive and contentious. This book uses new empirical evidence to propose an integrated approach for achieving strong industrial and technological capabilities to form the basis for regional and national economic development.
An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.
"Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decision-making. The 'meltdown' of so many high-flyers reecntly suggests that lesson had been lost on too many companies during the boom years. The time has come to take account of what she writes."--Paul A. Volcker
Saat ini, ekonomi berbasis digital berkembang pesat, baik di dunia maupun di Indonesia. Perkembangan itu menimbulkan isu-isu penting, seperti sengketa ojek daring versus ojek tradisional, persoalan online retail versus offline retail, on-demand services, dan keamanan data pribadi. Buku ini memaparkan secara rinci perkembangan ekonomi berbasis digital di Indonesia, mulai dari e-commerce, fina…
For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students …
Ilmu ekonomi bertujuan untuk dapat membantu pemecahan masalah yang timbul dalam usaha - usaha pengoptimalisasian kemanfaatan atau kegunaan ( utility ) yang dilakukan dalam keterbatasan atau kelangkaan ( scarcity ). Matematika Ekonomi disajikan sebagai peralatan dalam upaya membahas persoalan / permasalahan ekonomi yang mencakup pengertian - pengertian, dalil - dalil, dan rumus - rumus serta tek…
More than any other work, The Political Economy of Media demonstrates the incompatibility of the corporate media system with a viable democratic public sphere, and the corrupt policymaking process that brings the system into existence. Among the most acclaimed communication scholars in the world, Robert W. McChesney has brought together all the major themes of his two decades of research. Rich …
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
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A major new text on contemporary global political economy that focuses centrally on key issues and actors. Concise and accessibly written, it provides an ideal introduction to the contemporary dynamics and processes of change in the global political economy.
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
his market leading text offers proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. STATISTICS FOR BUSINESS A…
This volume provides solid methodological development in the area of statistics for business & economics. The development of each technique is presented in an application setting, with statistical results providing insights & solutions to problems.