Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
The Interpersonal Communication Bookprovides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and the “dark side” of interpersonal communication.
This text provides a highly interactive presentation of the theory, research, and skills of interpersonal communication, with strong, integrated discussions of diversity, ethics, workplace issues, and technology. Recognized for its ability to help students understand the crucial connection between theory and practice, this eleventh edition presents a comprehensive view of the theory and researc…
The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author Joseph DeVito utilizes the concept of choice as the philosophical foundation of his narrative, emphasizing how the choices individuals make influence their relationships and the effectiveness of their messages. The 16th Edition incorporates c…
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential readi…
Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valu…
Interpersonal Skills in Organizations by de Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. Exploding with exercises, cases, and group activities, the book employs an experiential approach suitable for all student audiences. The book is organized into 4 distinct sections: Understanding Yourself; U…
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
For centuries, the lighthouse has provided guidance and safe passage for sailors. Similarly, Garrison/Noreen/Brewer has successfully guided millions of students through managerial accounting, lighting the way and helping them sail smoothly through the course. Decades ago, lighthouses were still being operated manually. In these days of digital transformation, lighthouses are run using automatic…
For core auditing courses. An integrated, up-to-date approach to auditing and assurance services. Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able to successful…
Benjamin Graham kerap disebut sebagai pakar investasi paling berpengaruh pada abad kedua puluh. Tak aneh jika dia menjadi guru bagi seorang Warren Buffet dan “investment guru” bagi para pelaku investasi. The Interpretation of Financial Statements adalah panduan abadi Graham untuk menafsirkan dan memahami laporan keuangan. Bersama kedua karyanya yang lain, The Intelligent Investor dan Sec…
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by…
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. …
Abstrak Belum Tersedia
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…