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Advertising and promotion: an integrated marketing communications perspective…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 659.1 BEl a
Introducing Communication Theory: Analysis and Application 4th Ed
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 9780071276344
- Collation
- xxix, 533 [G:13, R:36, I: 23] p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 003.54 Wes i
Cross Cultural Communication
Buku Cross-Cultural Communication secara umum mengulas komunikasi antara individu atau kelompok dengan latar belakang budaya yang berbeda, mencakup bahasa, norma sosial, gaya hidup, dan nilai-nilai yang unik. Tujuannya adalah untuk membantu pembaca memahami dan mengelola perbedaan budaya agar dapat berkomunikasi secara efektif dalam konteks global.
- Edition
- Book 1
- ISBN/ISSN
- 9786233840934
- Collation
- xiv, 186; ilus: 22,5 cm.
- Series Title
- Understanding Language and Culture For Global Communcation and Interactions
- Call Number
- 302.224 IWY c
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- xxii, 262 p. .; 23 cm.
- Series Title
- -
- Call Number
- 658.45 ARG c
Pengantar Studi (Ilmu) Komunikasi : Komunikasi sebagai Kegiatan ; Komunikasi …
Dalam kehidupan ini nyaris seperti pepatah “Tiada hari tanpa komunikasi.” Komunikasi itu ibarat makanan yang menyertai hidup kita. Tanpa komunikasi hidup menjadi sepi tiada arti. Bahkan komunikasi sudah menjadi kebutuhan pokok, seperti halnya makanan. Melalui komunikasi, pesan disampaikan kepada orang lain dengan tujuan agar orang mengerti, memahami, dan menyadari tentang sesuatu. Kemudian…
- Edition
- -
- ISBN/ISSN
- 9786024227432
- Collation
- x, 261 hal. ; 23 cm.
- Series Title
- -
- Call Number
- 302.2 PAN p
Teori Komunikasi Massa McQuail. Buku 2
Abstrak Belum Tersedia
- Edition
- 6th Ed
- ISBN/ISSN
- 9786028555333
- Collation
- xiv, 318 [G:10, R:48, I:10] p, ill.; 26 cm
- Series Title
- -
- Call Number
- 302.2 Mcq t
Teori Komunikasi Massa McQuail. Buku 1
Abstrak Belum Tersedia
- Edition
- 6th Ed
- ISBN/ISSN
- 9786028555326
- Collation
- x, 304 [G: 18, R:50, I:8] p, ill.; 25 cm
- Series Title
- -
- Call Number
- 302.2 Mcq t
Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial…
5ejak diperkcnalkan di Indonesia pada 1970-an, pendckatan kualitatif dalam penclilian terus berkembang dan mcndapatkan tempat yang semestinya dalam dunia penclitian di Indonesia. Metode dan berbagai pcrmasalahan di lapangan yang mengiringi implementasi desain penelitian tersebut juga terus bertambah dan beragam. Buku ini mengetengahkan semua hal yang berkaitan dengan pendekatan kualitatif da…
- Edition
- -
- ISBN/ISSN
- 9789793925882
- Collation
- xviii, 356 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 001.42 BUN p
Business Communication: Building Critical Skills 4th Ed
There is a strong workplace activity orientation (hands-on) emphasis in this business communications textbook, to help students connect what they learn to what they do or will do on the job. The fourth edition features new end-of-unit case studies, revised exercises and problems, and service-learning exercises
- Edition
- 4th Ed
- ISBN/ISSN
- 978-0-07-128024-2
- Collation
- xxviii, 576 p. : col. ill. ; 27 cm
- Series Title
- -
- Call Number
- 651.7 Loc b
Introducing communication theory : analysis and application 6th Ed
Introducing Communication Theory: Analysis and Application , focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which gui…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781259922138
- Collation
- xxix, 565, 39, 20 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 003.54 WES i
Storytelling With Data : A Data Visualization Guide For Business Professionals
Sometimes it is easy to generate charts and graphs that look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations. "Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the…
- Edition
- -
- ISBN/ISSN
- 9781119002253
- Collation
- xiii, 267 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 001.4 KNA s
Organizational communication
This timely revision offers a comprehensive introduction to both theoretical and practical perspectives on organizational communication. Exploring both functional and subjectivist viewpoints, Organizational Communication examines alternative basses for diagnosing organizations and implementing organizational communication practices. Book jacket
- Edition
- 3rd.ed
- ISBN/ISSN
- 0135438008
- Collation
- 386 p ; 25 cm
- Series Title
- -
- Call Number
- 302.35 PAC o
Introducing communication theory : analysis and application 5th.ed
Abstrak Belum Tersedia
- Edition
- 5th.ed
- ISBN/ISSN
- 9780071326476
- Collation
- xxviii, 547 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 003.54 Wes i
Business communication 13th.ed
Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyz…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781265045630
- Collation
- xxviii, 596 pages ;Ilus ; 27cm
- Series Title
- -
- Call Number
- 651.7 LOC b
Business and Administrative Communication 8th
Abstrak Belum Tersedia
- Edition
- 8th Ed
- ISBN/ISSN
- 9780073525037
- Collation
- xxxi, 701 p. : col. ill., map ; 29 cm
- Series Title
- -
- Call Number
- 651.7 Loc b
Pengantar Teori Komunikasi: Analisis dan Aplikasi Buku I
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789791749220
- Collation
- xxii, 380 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 003.54 Wes p
Understanding Media in The Digital Age: Connections for Communication, Societ…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780205595822
- Collation
- xiii, 411 p. : ill. (some col.) ; 27,5 cm
- Series Title
- -
- Call Number
- 004.6 Den u
Mobile Computing: Technology, Applications, and Service Creation
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071477338
- Collation
- xxiv, 668 p. : ill. ; 29 cm
- Series Title
- -
- Call Number
- 004.165 Tal m
Berita dan Informasi: Jurnalistik Radio
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789796838431
- Collation
- xi, 208 p.; ill.; 25 cm
- Series Title
- -
- Call Number
- 070.194 Oli b
Using Information Technology: A Practical Introduction to Computers & Communi…
Abstrak Belum Tersedia
- Edition
- 9th Ed
- ISBN/ISSN
- 9780071221399
- Collation
- xxviii, 577 p. : col. ill. ; 29 cm
- Series Title
- -
- Call Number
- 004 Wil u
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography