The new market leaders: who's winning and how in the battle for customers

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…

Strategic Business Letters and E-mail

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 c…

International business: the challenges of globalization

For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framewo…

Operations and supply chain management for MBAs

The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a need for a solely MBA-level text. The book was originally written because of the express need we felt in …

Global business

This book has significantly upgraded the knowledge base, introduced a new and diverse set of cases, and drawn directly from the author's consulting experience. A series of new "big picture" topics never discussed earlier in previous edition. They include corporate social irresponsibility., deglobalization, ESG, geopolitics, illiberal democracy, socially responsible investment, trade war, and ta…

Supply chain management: a logistics perspective

Using a reader-friendly style and straightforward, interesting approach, Supply Chain Management: a Logistics Perspective, blends logistics theory with practical applications. The latest content highlights emerging issues, technology developments, and global changes in the constantly evolving field of supply chain management today

Disciplined entrepreneurship workbook

Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity,…

The 6 keys to company success: strategy, organization, human resources, leade…

These five fundamental pillars act as the structural blueprint for organizational success. When carefully aligned, they translate a company’s vision into flawless day-to-day execution.

Business Communication: Building Critical Skills 5th Ed

Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches

Research Methods for Business: a Skill Building Approach 9th. Ed.

Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper under…

Dibalik kesuksesan Mc Donald's = McDonald's behind the Arches

Edition

-

ISBN/ISSN

9798965418

Collation

viii, 592 p.; 22 cm.

Series Title

-

Call Number

650.1 LOV m

Business Communication: Building Critical Skills 6th Ed

This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. It is founded in business communication fundamentals, but has a workplace activity orientation to help students connect what they learn to what they do

Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…

Public Relations Writing: Form & Style

This edition represents the ethical and legal responsibilities of PR writing and the understanding of persuasion tecniques needed to write effectively. Including the kinds of research a writer needs to do. It's very useful for you to understand what makes public relations writing different form literary writing.

IImplementing Enterprise Risk Management: Case Studies and Best Practices

Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific in…

Entrepreneurship

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…

Entrepreneurship

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…

Mengubah ide menjadi uang : Strategi menyulap konsep sederhana anda menjadi p…

216 hlm ; 23cm.

Think Like a Champion!

Donald J. Trump adalah salah satu pengusaha tersukses, terbesar, dan terglamor di dunia. Nama "Trump" sendiri seolah telah menjadi brand dan mantra bagi kesuksesan. Visinya untuk sukses sekaligus menikmati hidup benar-benar telah menginspirasi banyak orang. Dalam buku ini, Trump menjadi mentor pribadi Anda. Ia berbagi kiat, taktik, strategi, dan rahasianya guna membantu Anda dalam mengembangkan…

Start Up Business Model

Salah satu ilmu oentung dalam mengelola bisnis startup adalah mengenal model bisnis. banyak korporasi besar yang rontok karena model bisnisnya sudag out of date atau ketinggalan zaman sehingga tidak lagi memiliki keunggulan kompetitif. Buku ini memaparkan berbagai jenis model bisnis yang telah terbukti berhasil,.