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Etika Periklanan
Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
- Edition
- -
- ISBN/ISSN
- 9786029924343
- Collation
- 393 p.: ill. 23 cm
- Series Title
- -
- Call Number
- 659.1 Wij e
Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in t…
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9789810680039
- Collation
- xix, 406 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Ait c
Cutting edge advertising : how to create the world's best print for brands in…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780130128973
- Collation
- xv, 402 p. : ill. (some col.) ; 23 cm.
- Series Title
- -
- Call Number
- 659.132 Ait c
Cutting Edge Advertising: How to Create the Worlds Best Print for Brands in t…
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789810678883
- Collation
- xix, 451 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.132 Ait c
Penelitian Periklanan : teori dan praktik
Abstrak Belum Tersedia
- Edition
- ed.2
- ISBN/ISSN
- 9789797694531
- Collation
- xxxvi, 888 p. 23cm.
- Series Title
- -
- Call Number
- 659.1 Dav p
Integrated Marketing Communications in Advertising and Promotion
Abstrak Belum Tersedia
- Edition
- 7th
- ISBN/ISSN
- 324408080
- Collation
- xx, 629 p. : col ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.82 Shi i
Contemporary Advertising
Abstrak Belum Tersedia
- Edition
- 9th
- ISBN/ISSN
- 72537728
- Collation
- xxi, 617, [62] p. : ill. (some col.) ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Are c
Advertising: Principles and Effective IMC Practice
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 131676601
- Collation
- xxxiii, 650 p. ; col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 Adv
Advertising: Principles & Practice
Abstrak Belum Tersedia
- Edition
- 8th Ed
- ISBN/ISSN
- 9780135009383
- Collation
- xlvi, 640 p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 659.1 Mor a
Advertising Procedure: Kleppners
Abstrak Belum Tersedia
- Edition
- 18th Ed
- ISBN/ISSN
- 9780132465519
- Collation
- xx, 817 p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 659.1 Lan a
Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789799101211
- Collation
- xii, 179 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.1 Kas k
Strategi Perancangan Iklan Televisi Perusahaan Top Dunia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797317959
- Collation
- x, 188 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Suy s
Prinsip - Prinsip Pokok Periklanan dalam Perspektif Global
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789793925943
- Collation
- xiv, 401 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.1 Lee p
Advertising by Design: Generating and Designing Creative Ideas Across Media
Abstrak Belum Tersedia
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780470362686
- Collation
- xv, 272 p. : ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 Lan a
Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing an…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781887229098
- Collation
- xii, 257 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 658.8343 For h
Advertising
Abstrak Belum Tersedia
- Edition
- 4th.ed
- ISBN/ISSN
- 9780273634355
- Collation
- xxi, 394 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.1 Jef a
Advertising
Abstrak Belum Tersedia
- Edition
- 3rd.ed
- ISBN/ISSN
- 9780712108560
- Collation
- vii, 453 p. : ill. ; 22 cm
- Series Title
- -
- Call Number
- 659.1 Jef a
Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communi…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789792247022
- Collation
- xi, 286 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 658.81 Ran s
Periklanan: Manajemen, Kiat, dan Strategi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9799799481916
- Collation
- 184 p.: ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.1 Suh p
Creative advertising : petunjuk teknis mempersiapkan iklan cetak dan elektron…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789792763935
- Collation
- ix, 202 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 659.1 San c
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