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Financial Accounting Theory and Analysis: Text and Cases
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today s increasingly …
- Edition
- 11th Ed
- ISBN/ISSN
- 9781118582794
- Collation
- ix, 662 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 657 Sch f
Principles of Economics
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
- Edition
- 5th Ed
- ISBN/ISSN
- 9780324594638
- Collation
- xxxi, 872 p. : ill. (chiefly col.) ; 27 cm
- Series Title
- -
- Call Number
- 330 Man p
Principles of Economics
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
- Edition
- 6th Ed
- ISBN/ISSN
- 9780538453424
- Collation
- xxxii, 856 p. : ill. (chiefly col.) ; 27 cm
- Series Title
- -
- Call Number
- 330 Man p
Social Media Marketing Book, The: Sukses Berbisnis Lewat Facebook, Twitter, Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790245600
- Collation
- vi, 209 p. : ill. ; 14 cm
- Series Title
- -
- Call Number
- 658.872 Zar s
Menciptakan penjualan melalui Social Media
Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
- Edition
- -
- ISBN/ISSN
- 9786020009315
- Collation
- x, 138 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 658.81 Pun m
Social Marketing : Stretegi Jitu Mengatasi Masalah Sosial di Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789794619421
- Collation
- xx, 215 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.895 98 Pud s
Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
- Edition
- -
- ISBN/ISSN
- 9780273727224
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.8 Eag s
Inside the tornado : marketing strategies from Silicon Valley's cutting edge
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
- Edition
- -
- ISBN/ISSN
- 0887307655
- Collation
- HarperBusiness
- Series Title
- -
- Call Number
- 620.006 88 Moo i
Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in t…
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9789810680039
- Collation
- xix, 406 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Ait c
Cutting edge advertising : how to create the world's best print for brands in…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780130128973
- Collation
- xv, 402 p. : ill. (some col.) ; 23 cm.
- Series Title
- -
- Call Number
- 659.132 Ait c
Cutting Edge Advertising: How to Create the Worlds Best Print for Brands in t…
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789810678883
- Collation
- xix, 451 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.132 Ait c
Metode numerik untuk teknik : Dengan penerapan komputer pribadi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9794560715
- Collation
- xix, 723 hlm.;il.;21 cm.
- Series Title
- -
- Call Number
- 518.024 62 Cha m
Gambar Teknik: Basics
Bangunan tidak didirikan tanpa perencanaan, melainkan pertama-tama harus dipresentasikan dalam rencana dan gambar-gambar konstruksi. Sesuai aturan, tahapan pertama meliputi presentasi bebas seperti sketsa-sketsa atau gambar-gambar perspektif, yang bertujuan untuk memastikan bentuk dan desain bangunan. Buku ini mulai dipakai setelah ide-ide ini dikembangkan, dan sketsa pertama diubah menjadi den…
- Edition
- -
- ISBN/ISSN
- 9786022410782
- Collation
- viii, 64 p. : ill. ; 22 cm
- Series Title
- -
- Call Number
- 604.2 Bie g
Database Systems: A Practical Approach to Design, Implementation, and Management
This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases―conceptual…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780321601100
- Collation
- xlviii, 1245 [A:5, B:12, C:6, D:6, E:14, R:16, FR:
- Series Title
- -
- Call Number
- 005.74 CON d
Negotiation Techniques: Teknik Efektif Negosiasi
Buat Kesepakatan Yang Anda Inginkan Sesuai Dengan Syarat-syarat Yang Anda Butuhkan! Penjualan adalah tentang negosiasi. Tentang harga. Tentang pengiriman. Tentang syarat-syarat. Dan setiap hari ada sales yang meninggalkan uang di atas meja. Mereka tidak memiliki keahlian untuk mendapatkan apa yang mereka inginkan. Sekarang Stephan Schiffman, melalui pengalamannya selama bertahun-tahun, menunjuk…
- Edition
- -
- ISBN/ISSN
- 9786020009360
- Collation
- xii, 163 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 658.85 Sch n
Analisis Laporan Keuangan : Integrated and Comprehensive Edition
Laporan keuangan merupakan salah satu sumber informasi yang penting bagi para penggunanya, terutama dalam rangka pengambilan keputusan. Laporan keuangan akan menjadi lebih bermanfaat apabila informasi yang terkandung dalam laporan keuangan tersebut dapat digunakan untuk memprediksi apa yang akan terjadi di masa mendatang, melalui suatu proses perbandingan, evaluasi, dan analisis trend. Anali…
- Edition
- -
- ISBN/ISSN
- 9786023755400
- Collation
- vi, 316 hlm : 25 cm
- Series Title
- -
- Call Number
- 657.3 Her a
Digital Marketing : Strategy, Implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 CHA d
Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
An Introduction to Business Ethics
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardins' unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the eth…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781259010637
- Collation
- xiii, 290 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 174.4 Des i
Desain Penelitian MSDM dan Perilaku Karyawan: Paradigma Positivistik dan Berb…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797691493
- Collation
- viii, 320 p. : il. ; 21 cm
- Series Title
- -
- Call Number
- 001.4 UMA d
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