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Corporate Communication
"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participa…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071276153
- Collation
- xx, 313 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Komunikasi Korporat
Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…
- Edition
- 5th Ed
- ISBN/ISSN
- 9786028555111
- Collation
- xxii, 350 [B:4, I:6] p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.45 Arg k
Psikologi Persuasif: Merekayas Kepatuhan
Melalui buku ini Anda akan mempelajari enam rahasia psikologi sosial di balik strategi memengaruhi orang, cara memengaruhi orang tanpa terasa, dan cara untuk menghadapi persuasi dan bujukan yang canggih. Bahkan Anda pun bisa memanfaatkan strategi-strategi
- Edition
- -
- ISBN/ISSN
- 9793465832
- Collation
- xii, 304 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 150 Cia p
Psikologi Komunikasi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789794506158
- Collation
- viii, 287p.: ill.; 28 cm
- Series Title
- -
- Call Number
- 153.6 Mor p
Food Chemistry
For more than two decades, this work has remained the leading advanced textbook and easy-to-use reference on food chemistry and technology. Its fourth edition has been extensively re-written and enlarged, now also covering topics such as BSE detection or acrylamide. Food allergies, alcoholic drinks, or phystosterols are now treated more extensively. Proven features of the prior editions are …
- Edition
- 4th Ed
- ISBN/ISSN
- 9783540699354
- Collation
- xliv, 1070 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 664.07 Bel f
Sociology
Seeing Sociology in Everyday Life Sociology, 15/e, empowers students to see the world around them through a sociological lens, helping them better understand their own lives. The textis written to help students find and use the science of social behavior in everyday life. John Macionis takes students step-by-step through the theories and research that make up the discipline of sociology. This n…
- Edition
- 15th ed
- ISBN/ISSN
- 9781292019581
- Collation
- 816 p : ill ; 28 cm
- Series Title
- -
- Call Number
- 301 Mac s
Sociology
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.\n\nJohn Macionis, like many college students, found his passion and life's work after taking an introductory sociology course. Sociology helped him make sense of the world around him. John shares his enthusiasm, excitement and teaching experience through …
- Edition
- 12th
- ISBN/ISSN
- 9780135156728
- Collation
- xxxv, 708 p. : col. ill., maps ; 28 cm
- Series Title
- -
- Call Number
- 301 Mac s
Social Problems
Macionis's Social Problems is the only social problems text that explains how society frames social problems and solutions through politics. The text analyzes social issues and policies, using the concepts of sociological theory and the everyday language of politics. This text helps students understand the attitudes and values that define the political spectrum in the United States. Once stude…
- Edition
- 4th Ed
- ISBN/ISSN
- 9780205791354
- Collation
- xxxi, 520 p. : ill. (some col.) ; 28 cm
- Series Title
- -
- Call Number
- 361.1 Mac s
Operations Management: Contemporary Concepts and Cases
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 071254366
- Collation
- xxi, 538 p. : ill. ; 25,5 cm.
- Series Title
- -
- Call Number
- 658.5 Sch o
Financial Accounting Theory and Analysis: Text and Cases
Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
- Edition
- 10th Ed
- ISBN/ISSN
- 9780470646281
- Collation
- xi, 612 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 657 Sch f
Financial Accounting Theory and Analysis: Text and Cases
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today s increasingly …
- Edition
- 11th Ed
- ISBN/ISSN
- 9781118582794
- Collation
- ix, 662 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 657 Sch f
Principles of Economics
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
- Edition
- 5th Ed
- ISBN/ISSN
- 9780324594638
- Collation
- xxxi, 872 p. : ill. (chiefly col.) ; 27 cm
- Series Title
- -
- Call Number
- 330 Man p
Principles of Economics
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
- Edition
- 6th Ed
- ISBN/ISSN
- 9780538453424
- Collation
- xxxii, 856 p. : ill. (chiefly col.) ; 27 cm
- Series Title
- -
- Call Number
- 330 Man p
Social Media Marketing Book, The: Sukses Berbisnis Lewat Facebook, Twitter, Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790245600
- Collation
- vi, 209 p. : ill. ; 14 cm
- Series Title
- -
- Call Number
- 658.872 Zar s
Menciptakan penjualan melalui Social Media
Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
- Edition
- -
- ISBN/ISSN
- 9786020009315
- Collation
- x, 138 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 658.81 Pun m
Social Marketing : Stretegi Jitu Mengatasi Masalah Sosial di Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789794619421
- Collation
- xx, 215 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.895 98 Pud s
Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
- Edition
- -
- ISBN/ISSN
- 9780273727224
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.8 Eag s
Inside the tornado : marketing strategies from Silicon Valley's cutting edge
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
- Edition
- -
- ISBN/ISSN
- 0887307655
- Collation
- HarperBusiness
- Series Title
- -
- Call Number
- 620.006 88 Moo i
Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in t…
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9789810680039
- Collation
- xix, 406 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Ait c
Cutting edge advertising : how to create the world's best print for brands in…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780130128973
- Collation
- xv, 402 p. : ill. (some col.) ; 23 cm.
- Series Title
- -
- Call Number
- 659.132 Ait c
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