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Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 1
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
- Edition
- 7th Ed
- ISBN/ISSN
- 9789790994744
- Collation
- xvii, 423 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Pem
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Gia m
Microsoft Office Access 2007: All - In - One Desk Reference for Dummies
For Dummies. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.
- Edition
- -
- ISBN/ISSN
- 9780470036495
- Collation
- xxvi, 736 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 005.756 5 Mic
More Guerrilla Marketing Research: Asking the Right People, the Right Questio…
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
- Edition
- -
- ISBN/ISSN
- 9780749455477
- Collation
- xviii, 349 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.83 Kad m
Statistics for Managers using Microsoft Excel
Description this book Used in masters business management courseOnline PDF Audiobook Statistics for Managers Using Microsoft Excel (International Edition) Edition: Fifth on any device , Read PDF Audiobook Statistics for Managers Using Microsoft Excel (International Edition) Edition: Fifth on any device , Full PDF Audiobook Statistics for Managers Using Microsoft Excel (International Edition) Ed…
- Edition
- 5th
- ISBN/ISSN
- 0131579401
- Collation
- xxvii, 858 p. : ill. (chiefly col.) ; 27,5 cm
- Series Title
- -
- Call Number
- 519.502 855 369 Sta
Management
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780138143664
- Collation
- xv, 564 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658 Rob m
Management
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 9780131272729
- Collation
- xxxi, 608 p. : ill. (chiefly col.) ; 28 cm
- Series Title
- -
- Call Number
- 658 Rob m
Management
Abstrak Belum Tersedia
- Edition
- 9th ed.
- ISBN/ISSN
- 9780132408042
- Collation
- 768 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658 Rob m
Manajemen kinerja
Abstrak Belum Tersedia
- Edition
- Ed. 5
- ISBN/ISSN
- 9789797699185
- Collation
- xxxii; 448 .; ill. : 23 cm
- Series Title
- -
- Call Number
- 658.3 Wib m
Customer Relationship Management: Concepts and Technologies
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 But c
Framework for Human Resource Management
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780137135981
- Collation
- xiv, 432 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.3 Des f
Human Resource Management
Abstrak Belum Tersedia
- Edition
- 11th Ed
- ISBN/ISSN
- 980135153116
- Collation
- xxvi, 675 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 658.3 Des h
Human Resource Management
Abstrak Belum Tersedia
- Edition
- 10th
- ISBN/ISSN
- 9780131276772
- Collation
- xxvi, 725 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.3 Des h
Human Resource Management
Abstrak Belum Tersedia
- Edition
- 12th Ed
- ISBN/ISSN
- 9780135095195
- Collation
- xxvi, 758 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.3 Des h
Human resource management
Abstrak Belum Tersedia
- Edition
- 13th ed
- ISBN/ISSN
- 9780273766025
- Collation
- 718 pages : illustrations (chiefly color) ; 28 cm
- Series Title
- -
- Call Number
- 658.3 Des h
Human Resource Management
Human Resource Management provides readers with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition …
- Edition
- 15th ed
- ISBN/ISSN
- 9780134235455
- Collation
- xxxv, 675 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.3 DES h
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Database System Concepts
Database System Concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A familiarity with basic data structures, computer organization, and a high-level programming language are the only prerequisites. Important theoretical results are covered, but formal proofs are omitted.…
- Edition
- 7th ed.
- ISBN/ISSN
- 9780078022159
- Collation
- xxviii, 1344 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 005.74 SIL d
Advanced marketing strategy : phenomena, analysis, and decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…
- Edition
- -
- ISBN/ISSN
- 9780138519407
- Collation
- xx, 563 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Urb a
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