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Winning PR in the Wired World: Powerful Communications Strategies for the Noi…

No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…

The casual vacancy

When Barry Fairbrother dies in his early forties, the town of Pagford is left in shock. Pagford is, seemingly, an English idyll, with a cobbled market square and an ancient abbey, but what lies behind the pretty facade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils, Pagford is not what it first se…

The Interpersonal Communication Book (14th.ed)

The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students t…

Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Teknologi Komunikasi di…

Kajian Sosiologi Komunikasi merupakan perspektif yang sudah lama ada. Di Indonesia kajian ini baru mendapat perhatian serius kira-kira sepuluh tahun terakhir karena didesak oleh kelahiran berbagai media massa serta booming teknologi komunikasi yang begitu hebat

Komunikasi Antar Budaya: Panduan Berkomunikasi dengan Orang - Orang Berbeda B…

Buku ini menghimpun tulisan-tulisan yang mencoba menjawab prtanyaan-pertanyaan di atas. Buku ini selain menguraikan kemusykilan komunikasi antarbudaya, juga menawarkan metode untuk mengamatinya dan memberikan saran untuk meningkatkan keefektifannya. Deddy Mulyana memulainya dengan menjelaskan pentingnya komunikasi antarbudaya dan Jalaluddin Rakhmat menutupnya dengan uraian tentang penelitian ko…

Organizational Communication: Approaches and Processes. 7th. ed

The dynamic communication process through which organizational… The dynamic, ongoing process of creating and negotiating meani… The process of creating and negotiating collective coordinated… ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consis…

IImplementing Enterprise Risk Management: Case Studies and Best Practices

Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific in…

Soft Power: The Means to Success in World Politics

Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world (Publishers Weekly) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Har…

Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…

Business Communication: Building Critical Skills 3rd. Ed

A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…

Entrepreneurship

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…

Entrepreneurship

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…

Enterprise Risk Management: From Incentives to Controls

A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Sec…

Enterprise Risk Management: From Incentives to Controls

Enterprise risk management is a complex yet critical issue that all companies must deal with as they head into the twenty-first century. It empowers you to balance risks with rewards as well as people with processes. But to master the numerous aspects of enterprise risk management, you must first realize that this approach is not only driven by sound theory but also by sound practice. No one kn…

Horngren's cost accounting : a managerial emphasis 17th.ed Global edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Susunan Satu Naskah Delapan Undang - Undang Perpajakan 2010 Beserta Penjelasa…

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Kleppner's Advertising procedure

n all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectiv…

Cost Accounting: A Managerial Emphasis 14th Ed

Horngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

Arus Cina-Islam-Jawa : bongkar sejarah peranan Tionghoa dalam penyebaran Isla…

Edition

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ISBN/ISSN

9799761603

Collation

311 hlm; illustration : 20 cm

Series Title

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Call Number

297.9 ALQ a