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Transnational management : text, cases, and readings in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- -
- ISBN/ISSN
- 9780256141382
- Collation
- x, 880 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 658.049 Bar t
Practical cinematography
Filmmaking is an art, but, like so many art forms, there are basic underlying tools and techniques and a body theoretical knowledge that must be understood and mastered before artistic expression can flourish. This book is an invaluable resource for all aspiring DoPs. Practical Cinematography can be dipped into for quick reference - perhaps to answer a specific question or deal with practical p…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780240519623
- Collation
- viii, 205 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 777 WHE p
Etika Periklanan
Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
- Edition
- -
- ISBN/ISSN
- 9786029924343
- Collation
- 393 p.: ill. 23 cm
- Series Title
- -
- Call Number
- 659.1 Wij e
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Management control systems: performance measurement, evaluation and incentives
The book's key strengths are its real world, practical examples, the huge range of international case material, coverage of international issues and multinational organisations, and the coverage of ethics and not-for-profit issues. The book is perceived as thorough, logical, and easy to read.
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780273708018
- Collation
- xvii, 850 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658 MER m
Flavor Chemistry and Technology
A much-anticipated revision of a benchmark resource, written by a renowned author, professor, and researcher in food flavors, Flavor Chemistry and Technology, Second Edition provides the latest information and newest research developments that have taken place in the field over the past 20 years. New or expanded coverage includes: Flavor and the Information Age Food/Flavor interactions Flavorin…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781566769334
- Collation
- -
- Series Title
- -
- Call Number
- 664.5 Rei f
Food flavorings
Food Flavorings, Third Edition, is written for scientists and technologists in the flavor and food industries and provides a comprehensive review of the natural sources of flavor ingredients and the formulation, manufacture, and application of food flavorings. New to this edition are chapters on pharmaceutical and tobacco flavorings.
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780834216211
- Collation
- xviii, 460 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 641.3 ASH f
International human resource management: a multinational company perspective
This new textbook provides comprehensive coverage of the key issues facing multinational corporations (MNCs) in their management of human resources across diverse national boundaries. It attempts to answer the question, "Can there be a uniform set of best human resource management (HRM) practices applicable across a spectrum of nations irrespective of cultural and institutional individualities?…
- Edition
- -
- ISBN/ISSN
- 0199277273
- Collation
- xv, 242 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.3 TAY i
Mathematical principles of decision making = Principia mathematica decernendi
he describes his method for the mathematical treatment of decision problems, which he developed in the 70s. Called AHP, it is now used around the world in many different fields.
- Edition
- -
- ISBN/ISSN
- 1888603100
- Collation
- xxviii, 531 pages ; 23 cm
- Series Title
- -
- Call Number
- 658.403 SAA p
International human resource management
International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…
- Edition
- 4th Ed
- ISBN/ISSN
- 9781843983750
- Collation
- xvi, 511 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.3 BRE i
International human resource management : managing people in a multinational …
Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter struc…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781408032091
- Collation
- xvi, 347 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.3 DOW i
The theory of the growth of the firm
There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads' for anybody seriously interested in the role of management within the firm. Originally published in 1959, The Theory of the Growth of the Firm has illuminated and inspired thinking in strategy, entrep…
- Edition
- -
- ISBN/ISSN
- 0198289774
- Collation
- xlix, 249 pages
- Series Title
- -
- Call Number
- 338.7 PEN t
Southeast Asia in search of an ASEAN community : insights from the former ASE…
Talking about ASEAN, this volume reappraises the organization from the inside, through controversial or perplexing issues such as the ""ASEAN Way"", the accession of the new members, including Myanmar, the principle of ""non-interference"", regional security, regional economic integration, the haze and SARS, and ASEAN's future.
- Edition
- -
- ISBN/ISSN
- 9789812303882
- Collation
- xxiii, 489 pages, ; 24 cm.
- Series Title
- -
- Call Number
- 959.053 SEV s
Industrial clusters and inter-firm networks
"Regional economists, economic geographers and regional scientists will welcome this comprehensive new volume. It will also be a useful reference for policymakers and planners involved in industrial and regional economic development."--Jacket.
- Edition
- -
- ISBN/ISSN
- 1845420101
- Collation
- xiv, 504 pages : illustrations, maps ; 24 cm.
- Series Title
- -
- Call Number
- 338.87 IND
Knowledge flows in national systems of innovation : a comparative analysis of…
The search for the key to economic growth has proved elusive and contentious. This book uses new empirical evidence to propose an integrated approach for achieving strong industrial and technological capabilities to form the basis for regional and national economic development.
- Edition
- -
- ISBN/ISSN
- 1840642955
- Collation
- xviii, 301 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 338.926 KNO
Asia's innovation systems in transition
The success of Asian economies (first Japan, then Taiwan, South Korea, Singapore, Hong Kong and, more recently, China and India) has made it tempting to look for an Asian model of development. However, the strength of Asian development lies less in strategies that reproduce successful national systems of innovation and more in the capacity for institutional change to open up new development tra…
- Edition
- -
- ISBN/ISSN
- 1845427130
- Collation
- xiv, 322 pages : illustrations.
- Series Title
- -
- Call Number
- 338.06 LUN a
Technological innovation and economic performance
Brings together the research and critical thinking of various world's top macro and micro economists to provide a multifaceted perspective. This volume provides the analysis into the causes of technological innovation and its relationship to economic performance.
- Edition
- -
- ISBN/ISSN
- 0691090912
- Collation
- x, 476 pages ; 26 cm
- Series Title
- -
- Call Number
- 338.064 STE t
Management ethics : integrity at work
This book redefines what it means for a manager to function with integrity in private and public sectors, domestically and globally. It integrates latest theoretical work in descriptive and normative ethics, and incorporates legal, communication, quality, and organizational theories into a conceptual framework that improves managerial judgment in handling moral complexity at work. Authors Josep…
- Edition
- -
- ISBN/ISSN
- 8170366690
- Collation
- xiv, 399 pages : illustrations, map ; 24 cm
- Series Title
- -
- Call Number
- 174.4 PET m
Environmental Engineering: Fundamentals, Sustainability, Design
Now in its second edition, Environmental Engineering: Fundamentals, Sustainability, Design by Mihelcic and Zimmerman has evolved from the traditional approach centered on describing, characterizing, quantifying, and monitoring current environmental problems to one that is focused on the design and development of innovative new solutions. The breadth and depth of coverage is appropriate for a on…
- Edition
- -
- ISBN/ISSN
- 9780470165058
- Collation
- xxii, 695 p. : ill., maps ; 26 cm.
- Series Title
- -
- Call Number
- 628 Mih e
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