"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
Offering a unique approach in the field, this book presents the principles of accounting from a corporate perspective. This provides readers with a real-world understanding of the concepts. It starts with a discussion of real financial statements first, clearly showing how they communicate the financing, operation, and investing activities of a business. The book then helps readers gain the ski…
Essential resources for training and HR?professionalsPracticing Organization DevelopmentA Guide for Leading ChangeWilliam J. RothwellJacqueline M. StavrosRoland L. SullivanArielle SullivanEditorsThird editionPracticing Organization Development, Third EditionBuilding on its reputation as the most practical, comprehensive, useful, and clearly written handbook on organization development (OD), thi…
A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. Th…
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