"An Introduction to Business Ethics", by Joseph DesJardins, has been a cutting-edge resource for the business ethics course. DesJardins' unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear…
McGraw-Hill, 2008. Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choos…
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Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by o…
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Your hands-on, visual guide to mastering business presentation skills With its clear explanations and illustrative graphics, QuickSteps to Winning Business Presentations is the fastest, easiest way to sharpen your professional presentation skills and master Microsoft PowerPoint. Learn how to conceptualize presentations, gather and prepare materials from a variety of sources, and adapt presenta…
One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. To make sense of this new technology, Concepts in Enterprise Resource Planning examines enterprise software in general, rather than focusing on one particular pa…
Step-by-step instructions for creating VBA macros Harness the power of VBA and create custom Excel applications Make Excel 2007 work for you! This clear, nonintimidating guide shows you how to use VBA to create Excel apps that look and work the way you want. Packed with plenty of sample programs, it explains how to work with range objects, control program flow, develop custom dialog boxes, crea…
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
Pengetahuan menjadi ilmu jika proses pencapaiannya menggunakan metode yang spesifik, yaitu metode ilmiah. Setiap disiplin ilmu memiliki metode ilmiah yang sama, perbedaannya hanya terletak pada tekniknya. Penelitian ilmiah adalah kegiatan yang sengaja dilakukan untuk menangkap gejala alam dan sosial berdasarkan metode ilmiah dari disiplin ilmu bersangkutan untuk menemukan prinsip-prinsip baru d…
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
Offering a unique approach in the field, this book presents the principles of accounting from a corporate perspective. This provides readers with a real-world understanding of the concepts. It starts with a discussion of real financial statements first, clearly showing how they communicate the financing, operation, and investing activities of a business. The book then helps readers gain the ski…
Essential resources for training and HR?professionalsPracticing Organization DevelopmentA Guide for Leading ChangeWilliam J. RothwellJacqueline M. StavrosRoland L. SullivanArielle SullivanEditorsThird editionPracticing Organization Development, Third EditionBuilding on its reputation as the most practical, comprehensive, useful, and clearly written handbook on organization development (OD), thi…
A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. Th…
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