Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better po…
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…
Majalah SWA adalah majalah bisnis terkemuka yang berpusat di Tanah Abang Jakarta Pusat. SWA pertama kali terbit dengan nama SWASEMBADA. Nama tersebut dimaksudkan mengajak masyarakat untuk lebih saling memahami dan bekerja lebih erat mensinergikan semua kelebihan dan kekurangan masing-masing guna menghasilkan banyak hal kreatif dan inovatif bagi perkembangan dunia bisnis di tanah air. Kelahir…
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year M…
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first ye…
What are you waiting for? Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need.
Abstrak Belum Tersedia
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardins' unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the eth…
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"An Introduction to Business Ethics", by Joseph DesJardins, has been a cutting-edge resource for the business ethics course. DesJardins' unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear…
McGraw-Hill, 2008. Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choos…
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Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by o…
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Your hands-on, visual guide to mastering business presentation skills With its clear explanations and illustrative graphics, QuickSteps to Winning Business Presentations is the fastest, easiest way to sharpen your professional presentation skills and master Microsoft PowerPoint. Learn how to conceptualize presentations, gather and prepare materials from a variety of sources, and adapt presenta…
One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. To make sense of this new technology, Concepts in Enterprise Resource Planning examines enterprise software in general, rather than focusing on one particular pa…
Step-by-step instructions for creating VBA macros Harness the power of VBA and create custom Excel applications Make Excel 2007 work for you! This clear, nonintimidating guide shows you how to use VBA to create Excel apps that look and work the way you want. Packed with plenty of sample programs, it explains how to work with range objects, control program flow, develop custom dialog boxes, crea…
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
Pengetahuan menjadi ilmu jika proses pencapaiannya menggunakan metode yang spesifik, yaitu metode ilmiah. Setiap disiplin ilmu memiliki metode ilmiah yang sama, perbedaannya hanya terletak pada tekniknya. Penelitian ilmiah adalah kegiatan yang sengaja dilakukan untuk menangkap gejala alam dan sosial berdasarkan metode ilmiah dari disiplin ilmu bersangkutan untuk menemukan prinsip-prinsip baru d…