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Digital marketing strategy: an integrated approach to online marketing



Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.


Availability

2021.02.001658.872 KIN dILMU KOMUNIKASI (Rak Koleksi)Currently On Loan (Due on2021-08-02)
2021.02.002658.872 KIN dILMU KOMUNIKASI (Rak Koleksi)Available
2021.02.003658.872 KIN dILMU KOMUNIKASI (Rak Koleksi)Available

Detail Information

Series Title
-
Call Number
658.872 KIN d
Publisher Kogan Page : New York.,
Collation
xvii, 364 pages : illustrations ; 25 cm
Language
English
ISBN/ISSN
9780749498085
Classification
658.872
Content Type
-
Media Type
-
Carrier Type
-
Edition
2nd ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available




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