Books

Netnography: Doing Ethnographic Research Online

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This exciting new text is the first to explore the discipline of ′Netnography′ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

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Availability

Detail Information

Series Title

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Call Number

303.482 KOZ n

Publisher

Thousand Oaks : Sage Publications Ltd., 2010

Collation

vii, 221 p. : ill. ; 25 cm

Language

English

ISBN/ISSN

9781848606449

Classification

303.482

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Ethnology -- Computer network resources
Ethnology -- Research

Specific Detail Info

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Statement of Responsibility

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