Books

Dynamics of Mass Communication: Media in Transition, The

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The Dynamics of Mass Communication: Media in Transition (11th edition) by Joseph R. Dominick, published by McGraw-Hill Higher Education in 2010/2011, is a comprehensive college textbook exploring mass media industries, digital shifts, internet competition, social media integration, and evolving economic models.Book Structure & Core ThemesNature and History: Covers communication definitions, historical contexts, and media evolution.Traditional & New Media: Explores print (newspapers, magazines, books), electronic channels (radio, sound recording, film, TV), and the internet/web.Professions: Analyzes news reporting, public relations, and advertising.Regulation & Ethics: Discusses formal media laws, rules, and informal ethical controls.Social Impact: Examines international systems and the broader social effects of mass media

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Detail Information

Series Title

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Call Number

302.23 Dom d

Publisher

New York : McGraw-Hill Higher Education., 2011

Collation

xxiii, 482 p. : ill. (chiefly col.) ; 28 cm

Language

English

ISBN/ISSN

9780071221467

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

11th Ed

Subject(s)

Mass media

Specific Detail Info

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Statement of Responsibility

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