Books

How Brands Become Icons: The Principles of Cultural Branding

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Abstrak Belum Tersedia

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Availability

Detail Information

Series Title

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Call Number

658.827 Hol h

Publisher

Boston : Harvard Business School Press., 2004

Collation

xiii, 265 p. : ill. ; 25 cm

Language

English

ISBN/ISSN

9781578517749

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding (Marketing)
Brand name products.
Business names.
Popular culture.

Specific Detail Info

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Statement of Responsibility

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Other version/related

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