Books

The new market leaders: who's winning and how in the battle for customers

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Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

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Detail Information

Series Title

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Call Number

658.812 WIE n

Publisher

New York : Free Press., 2001

Collation

vii, 262 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

9780743204651

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Customer relations
Marketing
Longitudinal studies
Marketing -- Planning
Strategic planning (Perencanaan strategis)
Success in business (Keberhasilan dalam bisnis / K
Marketing -- Planning (Pemasaran -- Perencanaan)

Specific Detail Info

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Statement of Responsibility

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