Books

Business research methods

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A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results. Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities -exploring, planning, creating, conducting, collecting, analyzing, and writing - directing students from one milestone to the next.

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Availability

Detail Information

Series Title

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Call Number

658.0072 COO b

Publisher

Chennai : McGraw Hill., 2019

Collation

xvi, 854 p. : ill. ; 25 cm

Language

English

ISBN/ISSN

9789353161194

Classification

658.0072

Content Type

text

Media Type

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Carrier Type

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Edition

12th ed

Subject(s)

Research

Specific Detail Info

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Statement of Responsibility

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