Books

Marketing

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Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program

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Availability

Detail Information

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.8 KER m

Publisher

New York, NY : McGraw-Hill Education., 2019

Collation

xlvi, 733 p. : col. ill., col. maps ; 29 cm.

Language

English

ISBN/ISSN

9781260092110

Classification

658.8

Content Type

text

Media Type

-

Carrier Type

-

Edition

14th ed.

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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