Books

Crafting & executing strategy: the quest for competitive advantage: concepts and cases

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Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated, and contains conceptually balanced, mainstream treatment of the latest developments in theory and practice, including the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

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Availability

Detail Information

Series Title

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Call Number

658.4012 THO c

Publisher

New York, N.Y : McGraw-Hill Education., 2020

Collation

xlviii, 370 pages ; 26 cm

Language

English

ISBN/ISSN

9781260565744

Classification

658.4012

Content Type

text

Media Type

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Carrier Type

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Edition

22nd ed.

Subject(s)

Strategic planning
Case studies

Specific Detail Info

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Statement of Responsibility

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