Books

Then We Set His Hair on Fire

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In this entertaining yet practical memoir, advertising industry legend Dusenberry shares his best advice and funniest stories as he reveals what really works in the fiercely competitive game of trying to stick in the consumer's mind. And he shows how anyone can approach marketing problems from a unique angle and hit home runs, not just singles. According to Dusenberry, whose team at BBDO created many brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial, but a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry in this book. Many things have changed since he started writing ad copy, but his insights are as true now as they ever were.--From publisher description

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Availability

Detail Information

Series Title

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Call Number

155.2 PHI t

Publisher

Cambridge ; New York : the Penguin Group., 2005

Collation

290hlm; 20 cm.

Language

English

ISBN/ISSN

9781591840824

Classification

155.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Eksekutif Periklanan -- Amerika Serikat -- Biograf
Kreativitas dalam Bisnis
Branding (Pemasaran)
Manajemen Periklanan

Specific Detail Info

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Statement of Responsibility

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