Books

Advertising and promotion: an integrated marketing communications perspective (13th.ed)

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Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them

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Availability

Detail Information

Series Title

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Call Number

659.1 BEl a

Publisher

New York : McGraw - Hill., 2024

Collation

xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm

Language

English

ISBN/ISSN

9781266090608

Classification

659.1

Content Type

text

Media Type

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Carrier Type

-

Edition

13th.ed

Subject(s)

Communication in marketing
Sales promotion
Advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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