Books

Entrepreneurship 3rd.ed

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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.

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Availability

Detail Information

Series Title

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Call Number

658.421 BYG e

Publisher

Hoboken, NJ : John Wiley & Sons., 2014

Collation

xii, 593 pages : illustrations ; 26 cm

Language

English

ISBN/ISSN

9781118582893

Classification

658.421

Content Type

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Media Type

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Carrier Type

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Edition

Third edition.

Subject(s)

Entrepreneurship
New business enterprises
Small business

Specific Detail Info

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Statement of Responsibility

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Other version/related

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