Books

Integrated Advertising, Promotion, and Marketing Communications 9 Ed.

---

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real- life situations, students will understand the vital links marketers use to connect and interact with customers.

---

Availability

Detail Information

Series Title

-

Call Number

659.1 CLO i

Publisher

Harlow, Essex : Pearson., 2022

Collation

470 p. ; 27 cm.

Language

English

ISBN/ISSN

9781292411217

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

9th Ed.

Subject(s)

Communication in marketing
Advertising

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment