Books

Storytelling With Data : A Data Visualization Guide For Business Professionals

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Sometimes it is easy to generate charts and graphs that look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations.
"Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: understand the importance of context and audience; determine the appropriate type of graph for your situation; recognize and eliminate the clutter clouding your information; direct your audience's attention to the most important parts of your data; think like a designer and utilize concepts of design in data visualization; [and] leverage the power of storytelling to help your message resonate with your audience."--Publisher's description.

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Availability

Detail Information

Series Title

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Call Number

001.4 KNA s

Publisher

New Jersey : John Wiley & Sons, Inc., 2015

Collation

xiii, 267 pages : illustrations ; 24 cm

Language

English

ISBN/ISSN

9781119002253

Classification

001.4

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business communication
Computer graphics
Business presentations
Information visualization

Specific Detail Info

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Statement of Responsibility

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