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Managerial economics and business strategy



This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal-agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms


Availability

TIN.2024.04.05338.5024 BAY mTEKNIK INDUSTRI (Rak Koleksi)Available

Detail Information

Series Title
-
Call Number
338.5024 BAY m
Publisher McGraw-Hill Education : New York.,
Collation
xxvii, 548 pages : illustrations (some color) ; 27 cm
Language
English
ISBN/ISSN
9781259290619
Classification
338.5024
Content Type
-
Media Type
-
Carrier Type
-
Edition
9th ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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