Books

Managerial economics and business strategy

---

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal-agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms

---

Availability

Detail Information

Series Title

-

Call Number

338.5024 BAY m

Publisher

New York : McGraw-Hill Education., 2017

Collation

xxvii, 548 pages : illustrations (some color) ; 27 cm

Language

English

ISBN/ISSN

9781259290619

Classification

338.5024

Content Type

-

Media Type

-

Carrier Type

-

Edition

9th ed

Subject(s)

Strategic planning
Managerial economics

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment