Books

Integrated advertising, promotion, and marketing communications

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Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme

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Availability

Detail Information

Series Title

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Call Number

659.1 CLO i

Publisher

Boston : Pearson Education Limited., 2014

Collation

480 pages : illustrations (chiefly color) ; 28 cm.

Language

English

ISBN/ISSN

9780273786986

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

6th ed

Subject(s)

Communication in marketing
Advertising

Specific Detail Info

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Statement of Responsibility

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