Books

Marketing communications 4 Ed.

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Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
In this edition:
Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.

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Availability

Detail Information

Series Title

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Call Number

658.802 EGA m

Publisher

London : Sage Publications Ltd., 2023

Collation

415 p. ; 24 cm

Language

English

ISBN/ISSN

9781529781212

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

4 ed.

Subject(s)

Communication in marketing
Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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