Books

Entrepreneurship

---

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies--enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more

---

Availability

Detail Information

Series Title

-

Call Number

658.421 ZAV e

Publisher

Hoboken : John Willey., 2020

Collation

xx, 466 pages : illustrations ; 26 cm

Language

English

ISBN/ISSN

9781119668879

Classification

658.421

Content Type

-

Media Type

-

Carrier Type

-

Edition

5th.ed (Asia Edition)

Subject(s)

Entrepreneurship
New business enterprises
Small business

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment