Books

Entrepreneurship

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The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity

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Availability

Detail Information

Series Title

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Call Number

658.421 ZAC e

Publisher

New York : Wiley., 2020

Collation

xx, 466 pages : illustrations ; 26 cm

Language

English

ISBN/ISSN

9781119563228

Classification

658.421

Content Type

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Media Type

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Carrier Type

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Edition

5th.ed

Subject(s)

Entrepreneurship
New business enterprises
Small business

Specific Detail Info

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Statement of Responsibility

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